What comes next: Looking to the other side of the coronavirus fallout, recession and social unrest

The world has turned upside down. The coronavirus outbreak, the resulting economic crisis and the far reaching effects of the situation mean many aspects of life will never be the same again.

There is also a revolution happening from the bottom up. The coronavirus has meant an upending of the traditional office job, and a realization that there are massive inequalities in society, and at our jobs. It’s a disruption of traditional systems, and as recent Black Lives Matter protests have shown, a slow and steady dismantling of racist institutions and the people who run them is also happening.

But which of these effects will stay, and which will fall by the wayside as the triple-crises of the virus, the recession and the social crisis continue?

Over the next two weeks, Digiday, Glossy and Modern Retail writers and editors will explore what comes next, beyond the short-term effects of the new normal.

Through the lenses of media, marketing, retail and the future of work, we will explore everything from how deal structures will change, to what replaces “schmooze culture” in business. We’ll dive into where fashion goes from here as more people stay at home, and what happens to salaries and wages. We’ll also explore how retail and retail technology will be changed forever, and what this means for frontline essential workers and their futures. We’ll also include original research and data about how work is changing.

Keep an eye out for these stories and more. Today, Lucinda Southern explores how sales relationships will change on the other side of the coronavirus. Read it here. Over at our sister site Glossy, we’re exploring what the other side looks like in fashion, and Modern Retail is examining the biggest changes coming to the retail industry.

Look to the future with us.

https://digiday.com/?p=372562

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