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CMOs prepare for a Trump presidency in 2025 — which will be a different kind of CMO from his first term
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The New Normal
‘Highly produced feels fake’: How Politico embraced virtual events
April 20, 2020
Media
‘An important moment to show up’: How Converse approaches pandemic marketing
April 20, 2020
Media
The government is becoming U.K. news publishers’ most important client
April 20, 2020
The Creator Economy
Production problems are leading marketers to try crowdsourcing marketing again
April 17, 2020
Media
From Skype interviews to wire-service video: How NowThis has adapted to remote production
April 17, 2020
Member Exclusive
‘The rankings can change at times like this’: For media, getting beyond triage mode is critical
April 16, 2020
Media
The shift to in-house marketing faces its stress test
April 16, 2020
Media
‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content
April 16, 2020
Marketing
How JPMorgan is adapting its ad messaging (and continuing to spend on advertising)
April 16, 2020
Media
‘We’re creating inventory faster than they can fill it’: Publishers see YouTube ad prices drop 20%
April 16, 2020
Member Exclusive
How the Daily Beast is accelerating revenue diversification
April 15, 2020
Media
BuzzFeed puts its Germany business up for sale, signaling curtailed international ambitions
April 15, 2020
Media
A bright spot in a gloomy ad market: newsletter ad revenue is up (for some)
April 15, 2020
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