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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Media
Strategizing for the Future
Out of home fights for greater ad share as it cites better value on action taken by consumers
May 17, 2022
Publishing in the Platform Era
The Rundown: BuzzFeed Inc. revenue up by 26% despite hits to commerce business, expects similar momentum in Q2
May 17, 2022
Member Exclusive
Media Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
May 16, 2022
Audio Anywhere
The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront
May 13, 2022
Member Exclusive
Media Briefing: Publishers continue to push advertisers to check out their shoppable video pitches
May 12, 2022
Retail Revolution
In graphic detail: How influencers drive social commerce sales
May 11, 2022
The Programmatic Publisher
The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase
May 11, 2022
Evolving Agencies
‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth
May 11, 2022
Modern Newsroom
With the return of travel, Condé Nast Traveler puts its new global team to the test
May 10, 2022
Member Exclusive
Case Study: How CPGs are preparing for the demise of third-party cookies
May 10, 2022
WTF Series
WTF is dunning?
May 10, 2022
Experimental Channels
Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services
May 10, 2022
Evolving Agencies
Agencies strive to bring order to the chaos of the creator world to earn money for clients
May 9, 2022
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