DigidayTV: Can Local Scale?

In the latest installment of DigidayTV, Digiday editor in chief Brian Morrissey and content director Corey Cronengold turn the spotlight on the new developments in online local advertising, a subject of the Digiday: Local conference today. Tippr vp of business development Brian Parks and Hopstop CEO Joe Meyer discuss the outlook for Groupon, whether location services can scale with a workable ad model, and the current craziness in VC funding. Also, watch the livestream beginning today at 11:30 a.m. of Digiday: Local, featuring more discussion of the deals mania, Patch Media president Warren Webster and more. The video is available on DigidayDaily.com.

 

More in Media

Here are the biggest moments in AI for publishers in 2025

Here are some of the moments that defined how publishers adapted to the AI era this year.

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday’s readers.

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.