Join us at the Digiday Publishing Summit from March 24-26 in Vail
In the latest installment of DigidayTV, Digiday editor in chief Brian Morrissey and content director Corey Cronengold turn the spotlight on the new developments in online local advertising, a subject of the Digiday: Local conference today. Tippr vp of business development Brian Parks and Hopstop CEO Joe Meyer discuss the outlook for Groupon, whether location services can scale with a workable ad model, and the current craziness in VC funding. Also, watch the livestream beginning today at 11:30 a.m. of Digiday: Local, featuring more discussion of the deals mania, Patch Media president Warren Webster and more. The video is available on DigidayDaily.com.
More in Media
How podcasters are tackling the challenge of subscriber churn
As podcast subscription businesses mature, podcasters face a challenge that publishers have grappled with for years: churn. Here’s how they’re working to retain paying listeners.
How YouTube Shorts revenue compares to long-form video revenue for creators
Creators are finding that their payouts for short-form content on YouTube are still dwarfed by the ad revenue they can glean from long-form content.
Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers
Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers.