Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers.
In the hunt for digital ad revenue, publishers are pivoting to video. According to earlier Digiday research, 82 percent of U.S. publishers and 94 percent of European publishers plan to increase their video production in the year ahead. It hasn’t been easy. Sixty percent said they were unsatisfied with the quality of their company’s videos.
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