Publishers are increasingly turning to subscriptions to earn reader revenues as other income sources, like display advertising, falter. Part of the appeal of subscription products for publishers could be that they require relatively little in the way of additional resources, according to Digiday research.according to publishing executives surveyed at the Digiday Hot Topic: Subscriptions and Memberships event this past August. Three-quarters of publishers surveyed say they allocate less than 25 percent of their company’s resources to their subscription product.

Each publisher has different costs associated with creating their subscription products, of course, which vary wildly based on the nature of those products.

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