When it comes to distributing videos on social platforms, European publishers see it primarily as a way to build audiences than to generate ad revenue, according to a Digiday survey.

Of the 65 publisher executives surveyed at the Digiday Video Summit Europe in Amsterdam this past June, nearly half said the biggest advantage to distributing videos across social platforms is being able to generate larger audiences. Just 20 percent of respondents said they viewed ad revenue as the greatest benefit.

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