Digiday Research: 88% of publishers say they will miss forecasts this year
In a new survey examining business confidence, Digiday Research found that 88% of publishing executives surveyed expect to miss their business goals this year due to the outbreak.
Ninety-five executive-level publishers were surveyed this week in a snap poll to understand the effects of the outbreak on their business. Of them, 85% said also that they expect to see a decline in ad revenue due to the pandemic.
That problem is an exceptionally difficult one. Coronavirus dominates news coverage, and with levels of worry skyrocketing, plus a lot more people working from home, means more people are consuming news. But publishers have found it difficult to monetize this coverage with advertising: Many big brands are staying away from spending adjacent to coronavirus coverage, and throwing associated keywords into their block lists.
About 79% of publishers surveyed said they also expect, unsurprisingly, to see a decline in event revenue due to the outbreak. Events have been a particularly important source of revenue for publishers across B-to-B and consumer media. With large gatherings effectively banned, this important source of revenue is essentially decimated.
Right now, only 38% of publishers say they expect to lay off staff due to the outbreak.
Why ethical dilemmas are putting brands and their media buying in the spotlight
As the U.S. presidential inauguration comes to pass, marketers are increasingly aware that what they buy has an impact on society.
WTF is a SPAC?
An increasing number of companies, including media organizations, are turning to SPACs as a non-traditional means of taking their companies public.
‘Elevate the next generation’: As social platforms begin Black creator programs, critics say they need to do more
As social platforms launch Black creator programs, Black creators say they need to do more in support of diverse creative voices.
SponsoredThe evolution of shoppable content lies in social media streams
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void. In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover products. The social media platform will […]
‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Keyword blocklists are increasingly part of rather than the crux of brand suitability strategies.
‘Connect the dots’: Why publishers are investing in local media to round out big national stories
Publishers are sensing an opportunity and a responsibility in 2021 to invest more money and focus in reporting out national stories at a local level.