Digiday’s “Research in brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the pivot to video here.

European publishers have made significant efforts to develop audiences through Snapchat’s Discover platform and have had success. The Economist has a dedicated team of staffers creating custom content on Discover for over 7 million monthly viewers. Axel Springer’s Bild, which launched on Snapchat in April, has 3 million monthly uniques.

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