Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

The definitive Digiday guide to what’s in and out at Dmexco 2018

Digiday covers the annual trade show in Cologne. More from the series →

There’s nowhere better than the annual Dmexco conference, which kicks off Sept. 12 in Cologne, Germany, to take the temperature of the digital marketing industry.

Marketers, publishers, (albeit fewer) agencies, and ad tech vendors, will descend on the city to figure out how to make their digital ad supply chains more efficient, address the General Data Protection Regulation, and get caught up on emerging tech.

Much has changed in the last year. Here’s a list of what’s in and what’s out this year.

More in Media

Kroger’s ad business sees most profit growth since 2021

Profit for the Kroger Precision Marketing advertising business grew 24% in the second quarter, according to Kroger’s latest financial earnings release.

Graphic of a dollar sign-shaped key unlocking a lock, symbolizing the key to unlocking successful performance marketing through the seven stages of development

Google rolls out pay-per-value AI licensing program to publishers

Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf.

What we’ve learned from the creator snafus at this year’s US Open

Everyone’s hating on creators at the US Open, but they’re here to stay in the tennis world, just perhaps with some adjustments.