Offer extended:

Save 50% on a 3-month Digiday+ membership. Ends Dec 12.

SUBSCRIBE

The definitive Digiday guide to what’s in and out at Dmexco 2018

Digiday covers the annual trade show in Cologne. More from the series →

There’s nowhere better than the annual Dmexco conference, which kicks off Sept. 12 in Cologne, Germany, to take the temperature of the digital marketing industry.

Marketers, publishers, (albeit fewer) agencies, and ad tech vendors, will descend on the city to figure out how to make their digital ad supply chains more efficient, address the General Data Protection Regulation, and get caught up on emerging tech.

Much has changed in the last year. Here’s a list of what’s in and what’s out this year.

More in Media

Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more

The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama. 

European publishers say the Digital Omnibus ‘cookie fix’ leaves them worse off

The European Union’s attempt at a legislative spring clean for Europe’s web of data privacy rules, has landed flat with publishers.

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.