The definitive Digiday guide to what’s in and out at Dmexco 2018

Digiday covers the annual trade show in Cologne. More from the series →

There’s nowhere better than the annual Dmexco conference, which kicks off Sept. 12 in Cologne, Germany, to take the temperature of the digital marketing industry.

Marketers, publishers, (albeit fewer) agencies, and ad tech vendors, will descend on the city to figure out how to make their digital ad supply chains more efficient, address the General Data Protection Regulation, and get caught up on emerging tech.

Much has changed in the last year. Here’s a list of what’s in and what’s out this year.

More in Media

SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board

Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.

Media Briefing: Publishers are turning GEO from an experiment into a business

Publishers are turning GEO into a new revenue stream as clients increasingly look to boost their brands’ visibility in AI-generated answers.

The creator economy’s stance on AI is shifting — again

Creators are integrating AI tools into their workflows, but at what point does it overtake the creative process and result in sameness?