The definitive Digiday guide to what’s in and out at Dmexco 2018
Digiday covers the annual trade show in Cologne. More from the series →
There’s nowhere better than the annual Dmexco conference, which kicks off Sept. 12 in Cologne, Germany, to take the temperature of the digital marketing industry.
Marketers, publishers, (albeit fewer) agencies, and ad tech vendors, will descend on the city to figure out how to make their digital ad supply chains more efficient, address the General Data Protection Regulation, and get caught up on emerging tech.
Much has changed in the last year. Here’s a list of what’s in and what’s out this year.

More in Media
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses
Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.