The definitive Digiday guide to what’s in and out at Dmexco 2018

Digiday covers the annual trade show in Cologne. More from the series →

There’s nowhere better than the annual Dmexco conference, which kicks off Sept. 12 in Cologne, Germany, to take the temperature of the digital marketing industry.

Marketers, publishers, (albeit fewer) agencies, and ad tech vendors, will descend on the city to figure out how to make their digital ad supply chains more efficient, address the General Data Protection Regulation, and get caught up on emerging tech.

Much has changed in the last year. Here’s a list of what’s in and what’s out this year.

More in Media

WTF is a stealth crawler?

As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.

As Hollywood studios chase creator culture, ownership gets complicated

Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.

How a fitness creator built her own global wellness platform

Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.