Confessions of a fashion photographer: ‘I don’t know anyone who isn’t owed thousands of dollars’
As the rise of digital continues to transform the fashion industry, no role goes unchallenged, photographer included.
Failing print magazines, once a photographer’s lifeblood, often lack the budget to pay for their work, while brands largely forgo traditional advertising methods in lieu of the endless product promotion done by social media influencers. Photographers themselves, like everybody else these days, are expected to wield online influence, as well, which sees agencies and clients vetting them more on follower count than talent alone.
As a result, photographers today must think of themselves like brands — and even if they succeed on that front, appropriate payment is not ensured.
For our latest installment of Confessions, we talk to fashion photographer Kristiina Wilson, who has worked for more than 12 years in the industry, shooting for clients like Allure, L’Officiel, Glamour and Opening Ceremony.
More in Media
Walmart rolls out a self-serve, supplier-driven insights connector
The retail giant paired its insights unit Luminate with Walmart Connect to help suppliers optimize for customer consumption, just in time for the holidays, explained the company’s CRO Seth Dallaire.
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
In this week’s Digiday+ Research Briefing, we examine BuzzFeed’s plans to pivot the business to an AI-driven tech and media company, how marketers’ use of X and ad spending has dropped dramatically, and how agency executives are fed up with Meta’s ad platform bugs and overcharges, as seen in recent data from Digiday+ Research.
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
Despite the hope that 2024 would be a turning point for publishers’ advertising businesses, the first quarter of the year proved to be a mixed bag, according to three publishers.