Only a few spots left to join us for the Digiday Publishing Summit

Join us Sept. 14-16 in Miami to connect with top publishing leaders

SECURE YOUR SEAT

Confessions of a fashion photographer: ‘I don’t know anyone who isn’t owed thousands of dollars’

As the rise of digital continues to transform the fashion industry, no role goes unchallenged, photographer included.

Failing print magazines, once a photographer’s lifeblood, often lack the budget to pay for their work, while brands largely forgo traditional advertising methods in lieu of the endless product promotion done by social media influencers. Photographers themselves, like everybody else these days, are expected to wield online influence, as well, which sees agencies and clients vetting them more on follower count than talent alone.

As a result, photographers today must think of themselves like brands — and even if they succeed on that front, appropriate payment is not ensured.

For our latest installment of Confessions, we talk to fashion photographer Kristiina Wilson, who has worked for more than 12 years in the industry, shooting for clients like Allure, L’Officiel, Glamour and Opening Ceremony.

More in Media

Creator industry admits that fee pricing is out of control, but can’t agree on a fix

In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough?

Media Briefing: The post-traffic era of the open web is taking shape

The open web isn’t dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences.

USA Today Co. is reformatting content to attract more AI licensing deals

USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue.