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Special Projects
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Media Buying
Evolving Agencies
GroupM’s leadership reorg gets an assist from a McKinsey exec
January 22, 2025
Digiday @ CES
How ad buyers and sellers are placing their bets in 2025
January 20, 2025
Member Exclusive
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
January 20, 2025
Future of Work
Industry clutches pearls after WPP returns to office four days a week
January 16, 2025
The Programmatic Marketer
The Trade Desk announces plans to acquire Sincera
January 15, 2025
Life Beyond the Cookie
Key areas of focus for the new Criteo CEO
January 15, 2025
Member Exclusive
Media Buying Briefing: Looks like brand safety’s back on the menu
January 13, 2025
The 2025 Notebook
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
January 10, 2025
Marketing in Sports
Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
January 9, 2025
Digiday @ CES
Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
January 9, 2025
Digiday @ CES
Yahoo places curation at the center of its CES pitch
January 8, 2025
Strategizing for the Future
Omnicom Media Group expands its TikTok relationship to include search keyword access
January 8, 2025
Digiday @ CES
Reddit debuts new tools for tracking trends and advertising AMAs
January 7, 2025
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