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Media Buying
Member Exclusive
Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing
August 26, 2024
Generative AI
AI Briefing: The AI search race heats up with more audit tools, ads and pending antitrust outcomes
August 26, 2024
Generative AI
Perplexity’s pitch deck offers advertisers a new vision for AI search
August 23, 2024
Business of TV
Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share
August 22, 2024
Strategizing for the Future
How independent agencies grow their sports practices
August 20, 2024
Member Exclusive
Media Buying Briefing: As sports enjoys a moment, buyers find new ways to get in via influencers and CTV
August 19, 2024
Google on Trial
Google is facing a potential breakup; what are the likely outcomes?
August 19, 2024
The Creator Economy
As the presidential election approaches, where do influencers come in?
August 16, 2024
Strategizing for the Future
Q&A: Ally CMO Andrea Brimmer supported women’s sports long before they got so popular
August 16, 2024
Advertising around Politics
As political ad spend faucet opens, CTV media stands to be a major winner
August 15, 2024
Generative AI
A study on AI motivates PHD to create generative publishing platform to guide Omnicom clients
August 15, 2024
The Programmatic Marketer
Criteo is holding M&A discussions with Skai to bolster its retail media play
August 14, 2024
Marketing on Platforms
TikTok, Snap offer influencer agencies access to data and creators to gain competitive advantage
August 12, 2024
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