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Media Buying
Business of TV
How Amazon Prime Video made itself an essential pick for brand media plans
January 29, 2025
Marketing on Platforms
Government oversight was the ghost at the feast during this week’s IAB ALM
January 28, 2025
Member Exclusive
Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
January 27, 2025
Google on Trial
Assessing the most likely outcomes of Google’s pivotal ad tech antitrust trial
January 23, 2025
Evolving Agencies
GroupM’s leadership reorg gets an assist from a McKinsey exec
January 22, 2025
Digiday @ CES
How ad buyers and sellers are placing their bets in 2025
January 20, 2025
Member Exclusive
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
January 20, 2025
Future of Work
Industry clutches pearls after WPP returns to office four days a week
January 16, 2025
The Programmatic Marketer
The Trade Desk announces plans to acquire Sincera
January 15, 2025
Life Beyond the Cookie
Key areas of focus for the new Criteo CEO
January 15, 2025
Member Exclusive
Media Buying Briefing: Looks like brand safety’s back on the menu
January 13, 2025
The 2025 Notebook
Media agencies face the uncertainty of a Trump 2.0 presidency and the rise of agentic AI in 2025
January 10, 2025
Marketing in Sports
Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
January 9, 2025
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