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Media Buying
Super Bowl
Fox’s final offer to advertisers: $500K for a :15 ad during the Super Bowl — on Tubi
February 7, 2025
Marketing on Platforms
Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs
February 6, 2025
Life Beyond the Cookie
Criteo: ‘We no longer plan our business around the deprecation of third-party cookies’
February 5, 2025
Super Bowl
Here’s what else a $7M, 30-second Super Bowl budget can purchase in 2025
February 4, 2025
Generative AI
Ad tech hopes open-source AI like DeepSeek will level the playing field with walled garden rivals
February 4, 2025
Member Exclusive
Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets
February 3, 2025
Brand Safety
In wake of Meta moderation shift, advertisers have accepted new status quo: brand safety is a myth
January 31, 2025
Media Buying
How ad curation is maturing
January 30, 2025
Business of TV
How Amazon Prime Video made itself an essential pick for brand media plans
January 29, 2025
Marketing on Platforms
Government oversight was the ghost at the feast during this week’s IAB ALM
January 28, 2025
Member Exclusive
Media Buying Briefing: Innovations in audio investment and activation may rejuvenate a moribund sector
January 27, 2025
Google on Trial
Assessing the most likely outcomes of Google’s pivotal ad tech antitrust trial
January 23, 2025
Evolving Agencies
GroupM’s leadership reorg gets an assist from a McKinsey exec
January 22, 2025
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