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The Economist prepares for a two‑track internet: one for humans and one for AI agents
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Media Buying
Evolving Agencies
“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
March 25, 2026
Member Exclusive
Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical
March 24, 2026
Digiday Programmatic Marketing Summit
What happens when agency execs negotiate against AI agents
March 23, 2026
The Programmatic Marketer
Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
March 23, 2026
Member Exclusive
Media Buying Briefing: Horizon’s Bob Lord on the ways agencies have to adapt to survive today
March 23, 2026
Media Buying
Some creators don’t see immediate value in Instagram’s controversial ‘Shop the Look’ AI test
March 18, 2026
The Programmatic Marketer
The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
March 17, 2026
Evolving Agencies
‘I’m not selling you hours’: PMG’s push beyond agencies
March 17, 2026
Evolving Agencies
After WPP reckoning: The case for and against principal media
March 17, 2026
The Business of AI
Butler/Till’s first agentic media buying tests cut media and supply chain costs
March 17, 2026
Member Exclusive
Media Buying Briefing: Is ad marketplace uncertainty the new normal?
March 17, 2026
The Business of AI
OpenAI is building the ad tech stack it’s currently borrowing
March 10, 2026
Member Exclusive
Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies
March 9, 2026
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