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Amid green shoots of recovery in ad tech investment, a note of caution is warranted
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Media Buying
Evolving Agencies
Agency holding company 2022 earnings healthier than expected as big brands continued to spend on marketing
February 16, 2023
Member Exclusive
Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
February 13, 2023
Privacy
Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out
February 9, 2023
The Programmatic Marketer
Criteo flaunts its retail wares as sell-off speculation mounts
February 9, 2023
Marketing on Platforms
Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising
February 6, 2023
Member Exclusive
Media Buying Briefing: How will independent agencies fare this year?
February 6, 2023
Retail Revolution
Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges
February 2, 2023
Content & Commerce
Amid the e-commerce slowdown, Barbarian launches new 200-person commerce division
January 31, 2023
Member Exclusive
Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
January 30, 2023
Content & Commerce
Will advertisers care about Twitter’s brand safety tools under new DoubleVerify deal?
January 25, 2023
The Programmatic Marketer
How The Trade Desk went from media agency BFF to frenemy
January 24, 2023
Member Exclusive
Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
January 23, 2023
Managing Through Crisis
Google is increasingly turning to resellers as it conducts the largest round of layoffs in its history
January 20, 2023
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