Media Buying
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GroupM confirms layoffs of staffers across N. America, EMEA regions
January 18, 2023 • 3 min read -
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Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
January 16, 2023 • 9 min read -
How to pick an identifier to navigate the ad industry’s cookieless future
January 12, 2023 • 6 min read -
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Stagwell arms its Marketing Cloud quiver with its growing AR business, QR code functionality
January 4, 2023 • 3 min read -
Media Buying Briefing: Where media agencies will focus their energies this year
January 2, 2023 • 7 min read -
Agencies plan to focus on TikTok, among other channels, in 2023
January 2, 2023 • 6 min read -
Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure
December 26, 2022 • 6 min read -
Does Paramount’s move away from Upfront Week signal a real trend away from traditional advance selling and buying?
December 21, 2022 • 3 min read -
Media Buying Briefing: The good, the bad and the ugly of 2022 for media agencies
December 19, 2022 • 6 min read -
PubMatic adopts Adelaide’s attention metrics to create ‘supply chain 2.0’
December 16, 2022 • 3 min read