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Media Buying
Digiday @ DMEXCO
DMEXCO Briefing: The definitive Digiday guide to what’s in and out at DMEXCO 2024
September 17, 2024
Google on Trial
Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimony
September 17, 2024
Strategizing for the Future
Magna nudges its 2024 media spend forecast upward
September 16, 2024
Member Exclusive
Media Buying Briefing: Agencies cultivate the next generation of influencers through gaming
September 16, 2024
Digiday+ Research
Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything
September 16, 2024
Future of Measurement
Despite retail media’s growth, in-store measurement is still playing catchup
September 12, 2024
Generative AI
With AI, agencies advance CTV contextual targeting by seeking emotional connections
September 11, 2024
The Creator Economy
How the elections are shaping influencer marketing, from brand strategies to social media spending
September 9, 2024
Content & Commerce
AI Briefing: How the AI race could pay a role in Google’s antitrust trial
September 9, 2024
Member Exclusive
Media Buying Briefing: How Bob Kantor used his agency life to build a different holdco model at Dawn
September 9, 2024
Google on Trial
DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly
September 9, 2024
Business of TV
The cases for and against investing in CTV during the presidential election cycle
September 6, 2024
Content & Commerce
From ‘Jedi Blue’ to ‘Banksy’: What Google’s code names reveal in the DOJ’s landmark antitrust case
September 6, 2024
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