Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
More in Media Buying
Google quietly gives ground on PMax controls
The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.
The upfront market is nearly done, as sports acts as both negotiation driver and obstacle
All that’s left for buyers to do is to finalize packages with any traditional media firms that don’t have some digital or streaming element.
W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.