Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
More in Media Buying
Media Buying Briefing: What Dentsu’s synthetic audiences deal reveals about future of media planning
Synthetic audiences, or digital twins, offer cost benefits to agencies. There are deeper implications, though.
Omnicom wraps up its Cannes Lions presence with a YouTube livestream partnership
The partnership lets OMG clients target high-traffic live-streaming content, including sports, entertainment and shopping on YouTube.
Omnicom strikes partnerships with PayPal and X as its ‘live’ blitz at Cannes Lions continues
Omnicom’s partnerships aim to get clients closer to influencers and content that shows a higher propensity to spur consumers to purchase.