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Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
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Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak
Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.
Ad spend forecasts revised upward as more ad dollars are handled by AI tools
Forecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.
Google avoided (yet another) breakup… now comes the test of the ad tech remedies
Here’s how Google’s GAM might look after the next 30 days, following the closing stages of its marathon antitrust trial.