Lock in a year of Digiday+ for 35% less. Ends May 29.
Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
More in Media Buying
Why WPP’s AI boss believes agents are still in the ‘teenage sex’ stage of development
Agents are merely the latest technology to earn the dubious distinction.
Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope
The gap between agentic advertising’s promise and its reality.
U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.