for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
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‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
CEO Arthur Sadoun was clear there won’t be a Publicis-built rival. That path, he said, would pull the company too far off its current roadmap.
Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’
So many exits, so much confusion in a buyer’s market.