Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
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Addressability is back as a headline concern for attendees at this year’s Prebid Summit
Speakers decry ‘UMPs’ as the new ad networks, with talk far outweighing understanding.
Publicis is selling directly to AI-anxious CEOs as it steps away from traditional pitches
Publicis boss Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.
Ad Tech Briefing: Zeta goes big as Apple casts a shadow over Advertising Week
Advertising Week New York saw more ad tech M&A, plus, the rise of the “universal buying platform.”