Subscribe | Login

Reader

Digiday+ Member Subscribe Now
Digiday+ homepage
FAQ
Account Overview
Logout

News Digiday + Podcasts Events Awards

News
Digiday +
Podcasts
Events
Awards

Hot Topics

The Programmatic Publisher
The Programmatic Marketer
Marketing on Platforms
Life Beyond the Cookie
Brands in Culture
Gaming & Esports
Modern Newsroom
All Topics

Login Subscribe

My Account Logout

Special Projects
Digiday+ Research
WTF Series
Newsletters

Clients are hungry for AI visibility aids, but buyers are skeptical of specialized markdown ads

Media
Marketing
Media Buying
Future of TV

Special Projects
Digiday+ Research
WTF Series
Newsletters

CMO Strategies

A special research series on where CMOs are investing.

Member Exclusive

D+ Research: Brands expand creator marketing strategies

Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products

July 28, 2026

Related Coverage

Why more brands are rethinking influencer marketing with gamified micro-creator programs
Shopping app LTK beefs up consumer app with focus on videos as social algorithms keep changing
Digiday+ Research: The marketers’ 2026 guide to creator marketing, including Duolingo, Ulta and YouTube

Featured

Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023

Member Exclusive

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023

Member Exclusive

CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

June 6, 2023

Member Exclusive

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

May 20, 2026
Member Exclusive

CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok

August 12, 2025
Sponsored

‘They haven’t been given the receipts’: Why one brand is auditing its DSPs for greater transparency
Member Exclusive

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

May 28, 2025
Member Exclusive

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

April 16, 2025
CMO Strategies

CMOs are winning trust but still falling short in transforming companies, according to CEOs

March 25, 2025
Member Exclusive

CMO Strategies: eBay, Hyundai, Duolingo and other advertisers share key tactics for marketing channels

September 3, 2024
CMO Strategies

CMO Strategies: A playbook for marketing channels

August 27, 2024
Member Exclusive

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

August 12, 2024
Member Exclusive

CMO Strategies: The highs and lows of the dominant social media platforms — from Instagram to YouTube

August 6, 2024
Member Exclusive

CMO Strategies: A guide to display ads — benefits, obstacles and trends

July 17, 2024
Member Exclusive

CMO Strategies: Retail media’s rise — from Amazon to eBay

June 26, 2024
Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

May 9, 2024

1
2
>

Looking for something?

DIGIDAY+

Get access to tools and analysis to stay ahead of the trends transforming media and marketing

Subscribe

My Account

Visit your account page to make changes and renew.

Account

Newsletter

Get Digiday's top stories every morning in your email inbox.

Connect

Follow @Digiday for the latest news, insider access to events and more.

FAQ
Advertise
Privacy Policy
Masthead
Digiday Media

© 2026. All rights reserved