CMO Strategies
A special research series on where CMOs are investing.
CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X
This installment of our CMO Strategies series features social media and hones in on the key performance indicators marketers monitor and the challenges they face on each social platform.
November 1, 2023 • 15 min read
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CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks
September 7, 2023 • 17 min read -
CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic
August 16, 2023 • 20 min read -
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CMO Strategies: How retail media has become a growing marketing channel
July 25, 2023 • 10 min read -
CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
June 6, 2023 • 10 min read