CMO Strategies

A special research series on where CMOs are investing.

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms

This is the fifth and final installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine the success metrics advertisers consider when placing ads on streaming platforms and the challenges they face on those platforms.