CMO Strategies

A special research series on where CMOs are investing.

Member Exclusive

CMO Strategies: A guide to display ads — benefits, obstacles and trends

The third installment of Digiday’s 2024 CMO Strategies series examines current investment in display advertising, as well as the business strategies and challenges associated with this marketing channel.

July 17, 2024

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Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023
Member Exclusive

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023
Member Exclusive

CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

June 6, 2023

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