Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
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This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.
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Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.
Ad Tech Briefing: Publishers are turning to AI-powered mathmen, but can it trump political machinations?
New ad verification and measurement techniques will have to turnover the ‘i just don’t want to get fired’ mindset.