Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
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How retail execs will evaluate ChatGPT checkout this holiday season
After OpenAI revealed a new feature where users can purchase products directly inside ChatGPT and landed partnerships with Etsy, Shopify and Walmart, other retailers will be watching closely to consider whether to get on board.
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
Amazon and Google are (literally) competing on another level while the Open Internet’s most prominent names fight for the rest.
AWS’ RTB Fabric marks a new front in the battle between Amazon and Google
It marks a strategic countermove against Google Cloud Platform — the ad giant’s AWS competitor — which has spent the past three years gaining ground among major ad tech companies.