Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
More in Media Buying
Media agencies test AI planning agents, while edging toward buying tools
Practitioners at Butler/Till, Omnicom and Kinesso are testing just how far AI agents can be trusted with programmatic buying.
Media Buying Briefing: How the 4As’ Justin Thomas-Copeland is updating the org’s mission
The veteran of many agencies is trying to refit the industry association to service an industry he sees undergoing a rebirth.
In Graphic Detail: What to expect in media in 2026
Programmatic mix will broaden, while AI investment will both drive ad investment and steal focus from other marketing priorities.