Join us at the Digiday Publishing Summit from March 24-26 in Vail
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Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
More in Media Buying
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Amazon Ads to change URL transparency and reporting after high-profile CSAM report from Adalytics
Amazon confirms its DSP will include new page-level reporting through its Traffic Events API.
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A principal media side-effect: avoiding the word ‘agency’ in contracts with clients
The pursuit of principal media has ended up affecting how holding company agencies draft contracts with big clients. Some say it’s a legal matter.
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WTF is identity resolution?
In this explainer video, executives from EDO, Future Today, ID5, LiveRamp, Ogury, OpenX, The Weather Company and Yahoo help to break down the identity resolution process.