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Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
More in Media Buying
Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years.
Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards
Omnicom’s Creo influencer agency will tap into Pinterest’s creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.
Omnicom Media’s Adamski: clients are the only ones not complaining about principal media
The global CEO of Omnicom Media now has six agency brands and Acxiom under his control, and he’s expected to maintain consistent growth among them.