Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
More in Media Buying
Media Buying Briefing: Handicapping the 2025 national ad marketplace, from an investment POV
What does the ad market hold for investment execs heading into 2025? A curious mixture of optimism at the opportunity uncertainty can create, and trepidation due to clients holding back long-term spending.
Industry clutches pearls after WPP returns to office four days a week
WPP’s RTO mandate has sparked intense debate about the future of work in the advertising industry, pointing to a stark divide between how large, corporate-owned agencies and privately held shops approach workplace flexibility in a post-pandemic world.
The Trade Desk announces plans to acquire Sincera
It’s only the second purchase for the independent sector’s talisman and brings new vim and vigor to the dual narrative of ad tech curation plus M&A.