Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
More in Media Buying
The Rundown: Ad tech’s Q2 report card
Fortunes are fluctuating, despite earnings increases across the board… time for consolidation?
From Dentsu to Apollo Partners, the buildout of AI tools and talent at agencies is picking up pace
The adoption of AI tools like agentic offerings and smarts in new hires to power more of media agency workings continues to pick up pace.
The Trade Desk holds its own against Amazon’s growing, but still distant threat
The Amazon threat to The Trade Desk is inevitable — just not immediate.