Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series →
Las Vegas is kind of an ideal backdrop to survey marketing and media executives about the state of the ad market. Advertising is ultimately gambling after all.
During this year’s Consumer Electronics Show in Sin City, executives from brands, agencies and media companies, including Havas, Mastercard, NBCUniversal and Stagwell, revealed where they are placing their chips in 2025 — as well as the bets they would expect to fold this year.
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The ‘hot dog vs. sandwich’ problem in AI advertising
The AI agents have come for programmatic advertising. And like AI’s invasion everywhere else, guardrails are needed, as Digiday editors discussed on this episode of the Digiday Podcast.
WTF is commerce media?
In the decade-plus since Amazon started selling ads based on people’s purchase histories, retail media has ballooned into a $59 billion business in the U.S., according to eMarketer.