Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Do AI agents have a place in programmatic advertising?
This article is part of a series covering our Programmatic Marketing Summit. More from the series →
If programmatic advertising is already automated, then what’s the point of integrating AI agents?
That’s the question I had on my mind heading into this month’s Digiday Programmatic Marketing Summit in New Orleans, La. And it’s the question I put to a host of programmatic experts in attendance, from agencies to ad tech vendors. Their answers varied, but ultimately the consensus was that AI agents do have a role to play in programmatic advertising workflows, albeit a very specific one.
More in Media Buying
Omnicom Media North America CEO Ralph Pardo on integration and disintermediation
Ralph Pardo, CEO of Omnicom Media North America, explained how far along the holding company is in absorbing IPG’s agency brands, as well as why they were kept alive.
Ad Tech Briefing: Criteo named first ad tech partner to OpenAI’s ChatGPT ad pilot
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s […]
The agency holdcos have an AI story, but not an AI business model
The holdco platforms need to deliver on the promises made — and so far, clients aren’t seeing it.