Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Do Not Track is dead, long live Do Not Track.
Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control. Despite their similarities, the Global Privacy Control seems more likely to succeed where Do Not Track struggled: getting companies to actually comply with it, as covered in the explainer video below.
Privacy regulators in California, for example, have said companies need to honor GPC to comply with the state’s privacy law. And the Interactive Advertising Bureau’s privacy compliance framework — the Multi-State Privacy Agreement — includes support of GPC, while publishers including The New York Times and WordPress owner Automattic similarly support the opt-out request facilitator.
More in Marketing
Two agencies merge with PE help to grab a larger share of a maturing marketplace
Podean is known for its strategic guidance on analytics, media, social commerce and content, while Commerce Canal specializes in marketplace optimization strategy, brand, licensor and licensee management
As Target faces issues on multiple fronts, these once-loyal shoppers are still boycotting the chain
News of the boycotts has largely faded from headlines. But, foot traffic to Target stores has been largely down year over year.
Here’s what marketers want from Meta’s Superintelligence Labs
Meta’s new unified AI unit is generating curiosity and confusion among marketers.