This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series →
Do Not Track is dead, long live Do Not Track.
Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control. Despite their similarities, the Global Privacy Control seems more likely to succeed where Do Not Track struggled: getting companies to actually comply with it, as covered in the explainer video below.
Privacy regulators in California, for example, have said companies need to honor GPC to comply with the state’s privacy law. And the Interactive Advertising Bureau’s privacy compliance framework — the Multi-State Privacy Agreement — includes support of GPC, while publishers including The New York Times and WordPress owner Automattic similarly support the opt-out request facilitator.
More in Marketing
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler – excuse me, LinkedIn – this week.
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base.