Last chance to save on Digiday Publishing Summit passes is February 9
Window and door brand Safestyle UK has decided to get a little bit out there with its latest marketing stunt.
The run-of-the-mill brand created a pretty cool interactive digital experience called “The Secret Door.” It’s a site that uses Google Streetview to take you through a “secret door” and inside some of the weirder, more interesting places on Google Maps. For example, when I tried it the first time, I saw inside what looked like an agency office, but all of the people had furry animal costume heads on. Yeah. Trippy. There is a button, “Take me somewhere else,” that lets you go someplace else random — I ended up in a foggy forest next — or you can go back to the secret door and start from the beginning. It’s a pretty fun, playful idea that virtually transports users to random destinations.
The funniest part is the quality of the brand’s actual site versus its Secret Door site. Miles apart. The “Secret Door” site is a nicely designed, modern digital experience, whereas safestyle-windows.co.uk looks like it’s fresh out of the ’90s.
More in Marketing
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Perplexity is banking on its name carrying weight to keep current users engaged and attract new ones
As AI catches on across luxury, brands play up their emotional value
At Shoptalk Luxe, vendors and brands alike described deeper AI integration than ever before.
Future of Marketing Briefing: Advertising’s tracking system meets a new political reality
The privacy debate in advertising is entering a phase when decisions will stick.