How Warby Parker collaborations drive the brand’s social impact

To coincide with the launch of a new limited-edition collection, Warby Parker is making a donation to The Girlgaze Project, a multimedia platform created to support women in creative roles.

In collaboration with fashion photographer Amanda de Cadenet, Warby Parker is releasing three new styles of glasses, each designed in part by de Cadenet, who also works as a writer and runs her own production company. In addition, she’s the founder of Girlgaze, which runs a charitable program that raises grant money for women in the arts.

To read the rest of this story, please visit Glossy.

More in Marketing

Inside the messy middle of January Digital agency’s AI adoption

Brands and their agency partners have started using agents to plan, execute, and optimize ad purchases.

Walmart goes global with its Amazon-like flywheel

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.

Brands are catching World Cup fever even without official sponsorships

Some smaller U.S. startups, like Crumbl Cookies and Olipop, are getting into the spirit of the World Cup with watch parties and soccer-themed products.