for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
To coincide with the launch of a new limited-edition collection, Warby Parker is making a donation to The Girlgaze Project, a multimedia platform created to support women in creative roles.
In collaboration with fashion photographer Amanda de Cadenet, Warby Parker is releasing three new styles of glasses, each designed in part by de Cadenet, who also works as a writer and runs her own production company. In addition, she’s the founder of Girlgaze, which runs a charitable program that raises grant money for women in the arts.
To read the rest of this story, please visit Glossy.
More in Marketing
Baller League’s creator strategy: reach is not the same as fandom
Baller League’s growth strategy: build fandom first, sell franchises second.
Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.
X upgrades its ad platform in long overdue overhaul
This is the platform’s biggest update in its history, having previously been criticized for not keeping up with peers on performance.