How Warby Parker collaborations drive the brand’s social impact

To coincide with the launch of a new limited-edition collection, Warby Parker is making a donation to The Girlgaze Project, a multimedia platform created to support women in creative roles.

In collaboration with fashion photographer Amanda de Cadenet, Warby Parker is releasing three new styles of glasses, each designed in part by de Cadenet, who also works as a writer and runs her own production company. In addition, she’s the founder of Girlgaze, which runs a charitable program that raises grant money for women in the arts.

To read the rest of this story, please visit Glossy.

More in Marketing

How Kroger, Giant Eagle and DoorDash are building their agentic AI assistants

Companies are finding that they must deploy practical AI tools that bridge the gap between physical stores and online ordering.

Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy

Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.

Mobile ad giants AppLovin and Unity locked in legal dispute over data collection

AppLovin seeks court order against Unity claiming improper collection of data generated through its business.