How Warby Parker collaborations drive the brand’s social impact

To coincide with the launch of a new limited-edition collection, Warby Parker is making a donation to The Girlgaze Project, a multimedia platform created to support women in creative roles.

In collaboration with fashion photographer Amanda de Cadenet, Warby Parker is releasing three new styles of glasses, each designed in part by de Cadenet, who also works as a writer and runs her own production company. In addition, she’s the founder of Girlgaze, which runs a charitable program that raises grant money for women in the arts.

To read the rest of this story, please visit Glossy.

https://digiday.com/?p=219936

More in Marketing

The TikTok outage caused TikTok Shop sales to spike, not sink

As it turns out, the hours-long TikTok shutdown on Jan. 18 and 19 did not have a negative impact on the platform’s sales over the weekend. In fact, TikTok Shop sales spiked in the days immediately preceding and following the ban.

Havas acquires sports marketing agency in first deal following stock exchange debut

The deal is first of 10 agencies Havas Media Network aims acquire this year, fresh from its spinoff from Vivendi.

Retail chain WHSmith brings first airport ad network into the specialty retail media race

The retailer hopes to capitalize on the “huge captive audience” of air passengers traveling through U.S. airports each day, notably business travelers.