How Warby Parker collaborations drive the brand’s social impact

To coincide with the launch of a new limited-edition collection, Warby Parker is making a donation to The Girlgaze Project, a multimedia platform created to support women in creative roles.

In collaboration with fashion photographer Amanda de Cadenet, Warby Parker is releasing three new styles of glasses, each designed in part by de Cadenet, who also works as a writer and runs her own production company. In addition, she’s the founder of Girlgaze, which runs a charitable program that raises grant money for women in the arts.

To read the rest of this story, please visit Glossy.

More in Marketing

OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding

To bring in smaller advertisers, Open has also dropped its $50,000 minimum spend requirement.

Some micro influencers find promising security in brand ownership over sponsorships

Brand partnerships are undergoing a structuring overhaul. Here’s why some influencers are trading short-term cash for equity stakes.

TikTok recreates its ads for billboards through Vistar partnership

Partnering with Vistar Media, TikTok is rebuilding — not repurposing — ad creative for OOH, with tight control over branding and execution.