Try as they may, fashion brands are not impervious to tone-deaf campaigns and marketing gaffes.
Even the most storied luxury fashion houses find themselves in the occasional PR nightmare and are left to precariously pick up the pieces. Occasionally, they are successful in digging themselves out of their self-created hole relatively unscathed, but seeing as it’s the age of social media, outcry from the general public can be constant and unrelenting. Here are some of the biggest brand fails of 2016:
Zara steals art, again
Fast-fashion retailers ripping off high-end designs and selling them at a fraction of the cost isn’t anything new. In May, Zara began selling a line of clothing called the “Streetwise Collection” that appeared to be modeled almost directly off of Kanye West’s Yeezy Season 2 line. Forever 21 was embroiled in similar controversy, thanks to a selection of garments that looked a bit too similar to Yeezy’s. To read the rest of this article, please visit Glossy.
More in Marketing
Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated
The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.
How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
As sports sponsorship costs rise, brands like DUDE Wipes are turning to emerging leagues and unconventional placements.
Agency AI pitches are starting to face harder questions
As agencies race to sell proprietary AI the future of marketing, 3C Ventures argues advertisers need more proof.