Try as they may, fashion brands are not impervious to tone-deaf campaigns and marketing gaffes.
Even the most storied luxury fashion houses find themselves in the occasional PR nightmare and are left to precariously pick up the pieces. Occasionally, they are successful in digging themselves out of their self-created hole relatively unscathed, but seeing as it’s the age of social media, outcry from the general public can be constant and unrelenting. Here are some of the biggest brand fails of 2016:
Zara steals art, again
Fast-fashion retailers ripping off high-end designs and selling them at a fraction of the cost isn’t anything new. In May, Zara began selling a line of clothing called the “Streetwise Collection” that appeared to be modeled almost directly off of Kanye West’s Yeezy Season 2 line. Forever 21 was embroiled in similar controversy, thanks to a selection of garments that looked a bit too similar to Yeezy’s. To read the rest of this article, please visit Glossy.
More in Marketing
Why brands are running to Strava
Starbucks announced a nationwide partnership with fitness app Strava, asking participants to walk 22 minutes a day for at least 10 days.
Tariffs forced Temu to slash its U.S. ad spend on nearly every platform
The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.
Why DSW and other brands are pivoting back to ‘old’ marketing tactics
Amid AI and digital saturation, DSW is shifting ad spend to real-life activations and traditional media to deepen customer connections.