Join us Sept. 14-16 in Miami to connect with top publishing leaders
Try as they may, fashion brands are not impervious to tone-deaf campaigns and marketing gaffes.
Even the most storied luxury fashion houses find themselves in the occasional PR nightmare and are left to precariously pick up the pieces. Occasionally, they are successful in digging themselves out of their self-created hole relatively unscathed, but seeing as it’s the age of social media, outcry from the general public can be constant and unrelenting. Here are some of the biggest brand fails of 2016:
Zara steals art, again
Fast-fashion retailers ripping off high-end designs and selling them at a fraction of the cost isn’t anything new. In May, Zara began selling a line of clothing called the “Streetwise Collection” that appeared to be modeled almost directly off of Kanye West’s Yeezy Season 2 line. Forever 21 was embroiled in similar controversy, thanks to a selection of garments that looked a bit too similar to Yeezy’s. To read the rest of this article, please visit Glossy.
More in Marketing
OpenAI’s ads business hits Europe at the six month mark
OpenAI will begin serving ads to people using ChatGPT across 31 European markets beginning August 24.
Divine, Vine’s spiritual successor, won’t rule out ads
The app has a strict ‘no AI content’ rule, and company isn’t ruling out advertising.
OpenAI builds offerings on consent as it expands ChatGPT ads to Europe
The company’s new EU privacy policy goes live “later this month”.