If Martin Sorrell wants to make WPP 2.0, he has his work cut out for him.

The former WPP CEO announced May 30 that Derriston Capital, a British investment company, will acquire a Sorrell-backed investment vehicle called S4 Capital. S4 Capital was set up with £40 million ($53 million) from Sorrell and another £11 million ($15 million) from institutional investors. Derriston will be renamed S4 Capital. An S4 spokesperson said the company’s goal is to make a global advertising, marketing and ad tech company, by acquisition.

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