The definitive Digiday guide to what’s in and what’s out in social media platforms in 2023
• August 23, 2023 •
Social media platforms have had a busy year. From new platforms emerging, takeovers, the death of others, and that’s all before we even get to brand safety and data privacy dramas.
For a comprehensive look at the roller coaster ride that has been the social media landscape this year so far, check out what in and what’s out below. And let us know what we’ve missed.

More in Marketing
Beverage brands update Dry January marketing based on changing consumer habits
January 16, 2026
Today, people generally seek balance when pursuing their personalized wellness goals in a new year.
Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis
January 16, 2026
The comeback story X wants told, and the ad business it actually has.
Mythbuster: What AI is not about to do in advertising
January 16, 2026
As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line around what LLMs can do — and what they will not be trusted to touch.