Only a few spots left to join us for AI Marketing Strategies

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others

SECURE YOUR SEAT

The definitive Digiday guide to what’s in and what’s out in social media platforms in 2023

Social media platforms have had a busy year. From new platforms emerging, takeovers, the death of others, and that’s all before we even get to brand safety and data privacy dramas.

For a comprehensive look at the roller coaster ride that has been the social media landscape this year so far, check out what in and what’s out below. And let us know what we’ve missed.

More in Marketing

Marketers are using AI search concerns to argue for higher media budgets

Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They’re using that concern to make their case for more media dollars.

In Graphic Detail: Inside the scramble to measure a brand’s AI visibility

Marketers are catching on that AI doesn’t rank their brands, it decides whether it gets brought up at all. That shift is already reshaping how the industry works.

Electronic Arts is bundling its games to make a bigger pitch to advertisers

The gaming company is betting that giving brands access to multiple franchises in one buy will help it win bigger advertising budgets.