The definitive Digiday guide to what’s in and what’s out in social media platforms in 2023

Social media platforms have had a busy year. From new platforms emerging, takeovers, the death of others, and that’s all before we even get to brand safety and data privacy dramas.

For a comprehensive look at the roller coaster ride that has been the social media landscape this year so far, check out what in and what’s out below. And let us know what we’ve missed.

More in Marketing

TikTok Search Ads

TikTok rebrands its advertiser pitch around full-funnel ambition

The company’s latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.

Lowe’s is fighting to prevent AI agent overload

Lowe’s is actively implementing AI to improve the customer shopping experience and to assist employees in asking difficult questions.

Reddit’s new shopping ads are a play for beauty brands’ business

This story was originally published on sister site, Glossy. Reddit is leaning further into shopping at a moment when beauty discovery is being reshaped by how consumers search, ask and validate information online. At Shoptalk 2026, the company introduced new tools tied to its Dynamic Product Ads business, including Collection Ads that combine lifestyle imagery […]