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The definitive Digiday guide to what’s in and what’s out in social media platforms in 2023
Social media platforms have had a busy year. From new platforms emerging, takeovers, the death of others, and that’s all before we even get to brand safety and data privacy dramas.
For a comprehensive look at the roller coaster ride that has been the social media landscape this year so far, check out what in and what’s out below. And let us know what we’ve missed.
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Yes, more thoughts on what it means, or doesn’t, that Publicis walked away from competing for Coca-Cola’s media dollars to grab PepsiCo’s instead.
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Retail giants like Walmart, Kroger and Amazon have launched AI assistants allowing consumers to ask for recommendations or curated shopping lists. Now, Instacart has made it easier for other retailers such as regional grocers to follow in their footsteps.
AI reshapes agency economics, but their contracts are still scrambling to catch up
AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.