The definitive Digiday guide to what’s in and what’s out in social media platforms in 2023
Social media platforms have had a busy year. From new platforms emerging, takeovers, the death of others, and that’s all before we even get to brand safety and data privacy dramas.
For a comprehensive look at the roller coaster ride that has been the social media landscape this year so far, check out what in and what’s out below. And let us know what we’ve missed.

More in Marketing
Why Sephora released a beauty set exclusively on TikTok Shop
TikTok Shop’s combination of eyeball-sucking entertainment and frictionless shopping have made it a legitimate competitor to beauty giants like the LVMH-owned Sephora.
In Graphic Detail: LLMs keep citing YouTube in search results
The videos getting cited reveal how different AI search can be from traditional Google search.
Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Microdramas are attracting brand dollars and audiences. The harder question is whether the format can translate that attention into meas.