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Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising
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Krystal Scanlon

Krystal Scanlon

Krystal Scanlon

  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    As its future hangs in the balance, TikTok tries to keep advertisers on its side

    8 hours ago
  • Marketing on Platforms

    When it comes to TikTok, some marketers proceed with caution

  • The Creator Economy

    Short-form video needs better monetization, creator funds aren’t the way to do it

  • Marketing on Platforms

    Meta, Snapchat, Twitter layoffs spell trouble for agency relationships

  • Marketing on Platforms

    Pinterest’s quiet battle for ad dollars is getting louder

  • Marketing on Platforms

    YouTube Shorts ad payouts to creators highlights deeper monetization woes

  • Marketing on Platforms

    La última amenaza de prohibición de TikTok ha hecho que los profesionales del marketing estén alerta

  • Marketing on Platforms

    The latest threat of TikTok bans have caused marketers to raise an eyebrow

  • Taf Makopa
    The Creator Economy

    Wall of Productions aims to fill the creator economy gap that traditional production businesses can’t

  • Marketing on Platforms

    BeReal still has potential for advertisers, but its hype period is well and truly over

  • The Creator Economy

    What do creators really want from TikTok?

  • Marketing on Platforms

    Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress

  • Marketing on Platforms

    Pinterest jockeys for position in platforms arms race for short-form video

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