Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

X tries to win back advertisers with self-reported video stats
Publishing in the Platform Era

How Bluesky hopes to win over publishers (and users)
Navigating Economic Instability

2024 was a trillion dollar year that signals slower days ahead
Marketing on Platforms

Bluesky’s user surge spurs brand scrutiny — just in case it becomes ad-ready
Marketing on Platforms

Bluesky uncovered: separating myth from reality in its post-election surge
The Creator Economy

How independent agencies are staking their claim in the creator economy
Marketing on Platforms

Ads might have just hit Perplexity AI, but not all buyers are totally convinced — yet
Marketing on Platforms

TikTok pushes to attract SMBs and its latest advertising tool might just do the trick
Marketing on Platforms

A week since the U.S. election and social media is becoming more fragmented than ever
Audio Anywhere

Media buyers say programmatic spend on Spotify is increasing as platform builds its own SSP
Marketing on Platforms

Advertisers grow spending in Amazon DSP as adoption increases
Publishing in the Platform Era

Here’s how the Daily Mail intends to tackle election coverage on TikTok
Marketing on Platforms

Two years post acquisition, and X’s relationship with advertisers has never been more complex

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