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As creators increasingly move into Hollywood, deal terms can put their IP at risk
Media
Marketing
Media Buying
Future of TV
Special Projects
Digiday+ Research
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Newsletters
7 spots left to attend:
Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
SECURE YOUR SEAT
Krystal Scanlon
Krystal Scanlon
Member Exclusive
Future of Marketing Briefing: Why top creators are taking fewer brand deals
Marketing on Platforms
‘Defensible to the CFO’: Prime Day catalyzes Amazon video and DSP spend growth
Digiday @ Advertising Week
Apple’s secret blocklist is the talk of Advertising Week New York (mostly off the record)
Digiday @ Advertising Week
TikTok’s ad network bet: More reach, more budget
Marketing on Platforms
OpenAI moves to make ChatGPT Ads more measurable — and more visual
Member Exclusive
Future of Marketing Briefing: Agency fees in creator deals are the next transparency headache for marketers
Marketing on Platforms
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test level
Member Exclusive
Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse
Marketing on Platforms
In Graphic Detail: LLMs keep citing YouTube in search results
Google on Trial
Who wins and loses from the remedies to Google’s ad tech monopoly
Member Exclusive
Future of Marketing Briefing: Creators are learning to pitch AEO, not just audiences
Marketing on Platforms
Perplexity is betting big on creators
Marketing on Platforms
Electronic Arts is bundling its games to make a bigger pitch to advertisers
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