Krystal Scanlon

Krystal Scanlon

The Programmatic Marketer

As Integral Ad Science marks its fourth anniversary on the Nasdaq, speculation mounts over its future
Marketing on Platforms

TikTok pushes deeper into AI-powered ads amid uncertainty over U.S. ban
Member Exclusive

Pitch deck: Pinterest’s Performance+ AI tool makes its case
Marketing on Platforms

In the race for ad dollars, platforms seek to redefine themselves as AI companies
The Programmatic Marketer

Why there’s a CPM slump in a growing CTV market
Generative AI

CMOs say AI platforms’ low profile at Cannes won’t happen again
Marketing on Platforms

Snap’s AI play targets the advertisers tired of Meta and Google
Digiday @ Cannes

Meet the man behind Cannes Lions’ most exclusive parties
Marketing on Platforms

Pinterest ramps up programmatic efforts with latest Amazon hire
Marketing on Platforms

Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans
Marketing on Platforms

TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
Member Exclusive

Pitch deck: Here’s how Amazon has been selling its DSP so far this year
Marketing

Perplexity has offered ads for half a year — marketers already want scale

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