Krystal Scanlon

Krystal Scanlon

The Creator Economy

Creators still turning down work as the Hollywood SAG-AFTRA strike continues
Marketing on Platforms

Agencies move on from creating content for specific platforms to focus on short-form video
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Cómo han asimilado los profesionales del marketing la propuesta de TikTok Shop
Marketing on Platforms

How the TikTok Shop pitch has gone down with marketers
Member Exclusive

Pitch Deck: Inside the TikTok Shop pitch to brands
Marketing on Platforms

Why Google on trial is the pivotal moment that could shape the future of online advertising
The Creator Economy

Why some creators find navigating taxes so challenging as they establish their freelance businesses
Marketing on Platforms

X’s brand safety efforts called into question (again) as MRC and TAG credentials hang in the balance
Marketing on Platforms

The definitive Digiday guide to what’s in and what’s out in social media platforms in 2023
The Confessions

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
Marketing on Platforms

As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up
Marketing on Platforms

Unveiling uncertainty: Insights from Linda Yaccarino’s interview on X’s (formerly Twitter) direction under Elon Musk
Member Exclusive

Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.

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