Krystal Scanlon

krystal@digiday.com

Marketing on Platforms

Por qué el Mundial de fútbol agrava, en lugar de aliviar, todo lo que le pasa a Twitter

15 hours ago
Marketing on Platforms

Why the World Cup adds to, rather than eases, all that ails Twitter
Marketing on Platforms

Despite Snapchat’s efforts, creators still don’t see it as a priority
Marketing on Platforms

¿A dónde van exactamente los dólares de publicidad perdidos por Twitter?
Marketing on Platforms

Where exactly are Twitter’s lost ad dollars going?
Marketing on Platforms

Tired of hot takes on Elon Musk’s ownership of Twitter? Let’s talk numbers
Marketing on Platforms

Marketers continue to chase ‘authenticity,’ but what is it?
Experimental Channels

BeReal is challenged to keep marketers’ attention without robust advertising offerings
Marketing on Platforms

Priorizando TikTok, las agencias dejan de crear contenidos para Instagram y YouTube
Marketing on Platforms

Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube
Marketing on Platforms

Here is how much TikTok, Meta and other social platforms are paying creators
Marketing on Platforms

El último lanzamiento de productos publicitarios de TikTok busca facilitar la vida de los creadores y de los anunciantes
Marketing on Platforms

TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part

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