Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

OpenAI looks beyond a single ad format with image, video and conversational ads in the works

9 hours ago
Marketing on Platforms

‘There’s two ways to build these platforms’: OpenAI’s ads boss David Dugan on going the other way
Marketing on Platforms

OpenAI ads boss David Dugan on third-party measurement: ‘it’s a natural step’
Digiday @ Cannes

Cannes Briefing: Creativity is moving beyond the agency model
Digiday @ Cannes

Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
Digiday @ Cannes

Cannes Briefing: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
Digiday @ Cannes

Cannes Briefing: Cannes is selling AI transformation. Off stage the talk is about the bill
Marketing on Platforms

OpenAI expands ads manager to U.K., adds CPC
Digiday @ Cannes

Invisible Cannes: The hidden workforce behind the Croisette
Marketing on Platforms

OpenAI moves to automate ad creative
Gaming & Esports

Electronic Arts has built its own ad server in a renewed push for ad dollars
Marketing on Platforms

As AI reshapes search, TikTok turns discovery into a performance pitch
Marketing on Platforms

OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp

1
2
3
…
34
>