As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.
“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”
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“We are not diminishing the importance of AR,” he said. “In fact, we are strategically reallocating resources to strengthen our endeavors in AR advertising and to elevate the fundamental AR experiences provided to Snapchat users.”