See-now-buy-now’s cultural divide

As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.

“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”

https://digiday.com/?p=226976

More in Marketing

Zero-click search is changing how small brands show up online — and spend

To appease the AI powers that be, brands are prioritizing things like blogs, brand content and landing pages.

More creators, less money: Creator economy expansion leaves mid-tier creators behind

As brands get pickier and budgets tighten, mid-tier creators are finding fewer deals in the booming influencer economy.