See-now-buy-now’s cultural divide

As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.

“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”

More in Marketing

Sora 2 copyright calculations highlight new role for agencies as risk whisperers

Challenges to IP norms mean agencies’ legal brains are in higher demand among brands.

How Gen Z is rewriting the career playbook

The youngest generation in the workforce has found a new career coach: social media.

Future of Marketing Briefing: L’Oréal builds the data backbone to its creator marketing

L’Oréal’s is building a data layer beneath its creator economy push.