Digiday Publishing Summit

Prices rise tomorrow. Last chance for best rate.

VIEW PASSES

See-now-buy-now’s cultural divide

As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.

“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”

More in Marketing

Dentsu strikes Meta deal to build plumbing for mass influencer activation

Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.

“Brands recognize the cultural dominance of podcasts”: global podcaster Mel Robbins talks AI, ad budgets and audience ownership

The global podcaster sat down with Digiday during her first-ever Cannes Lions — an event she now knows holds real value.

Dollar Shave Club’s bet: AI makes agencies optional, not obsolete

Dollar Shave Club makes 90% of its advertising in-house. AI is coming for the other 10%.