Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.
“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”
More in Marketing
Amid growing tension over workplace AI, agencies have a window to reimagine staffing
AI agents are becoming common among agencies, but most companies haven’t grasped their potential to reshape teams.
From Celsius to Maybelline, more brands are lining up for the NYC Marathon’s 50th anniversary
The brands showing up at the annual race represent a more diverse cross-section of retail than ever before.
Future of Marketing Briefing: SharkNinja’s McLaren deal treats F1 fandom as the asset
What SharkNinja;s McLaren deal says about the new price of F1 fandom.