See-now-buy-now’s cultural divide

As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.

“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”

More in Marketing

Pandora is betting on AI agents to scale service and emotional selling during the peak holiday season

Pandora is using AI agents to scale customer service and replicate emotional in-store selling online, just as peak season puts pressure on margins and teams.

Rembrand’s CEO wants to grow virtual ad placements in streaming, and he’s looking elsewhere for models

Omar Tawakol wants to improve advertising within the streaming world, and is working with advertisers and publishers to improve that experience.

Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk

Marketers across the industry want to use AI to cut down on time spent in creative production. It’s not so simple in practice.