Only six seats remaining

Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4

REGISTER

See-now-buy-now’s cultural divide

As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.

“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”

More in Marketing

TikTok Shop reverses U.S. shipping policy amid merchant concerns over costs and fulfillment challenges

TikTok Shop has reversed its plan to end seller-fulfilled shipping in the U.S., telling merchants that previously announced deadlines will no longer go into effect.

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push

Anatomy of how brands like American Eagle decide whether cultural backlash is noise — or a business threat.

How the MLS plans to convert World Cup interest into lasting soccer fandom

Alongside advertisers and publishers, the league hopes to use a rare opportunity to promote soccer in the U.S.