Connect with execs from Axios, The New York Times, Paramount and more.
As fashion week moved from New York to London, then to Milan, and finally to Paris, the frantic talk of see-now-buy-now and the future of the fashion calendar got noticeably quieter.
“It’s very much a cultural difference,” said Rony Zeidan, founder of the agency RO NY. “In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”
More in Marketing
How Bandit Running is expanding internationally while staying hyperlocal
Bandit’s focus on core running communities has helped it grow enough to start expanding outward.
Criteo is subject to a takeover bid, further proving private equity’s continued interest in ad tech
Vista Equity and Quinti Capital place a 50% premium on stock, raising questions over where the PE firms see value.
Dentsu strikes Meta deal to build plumbing for mass influencer activation
Top CMOs are assembling armies of creators, but many lack the infrastructure required to get the most out of them. A deal between Dentsu and Meta aims to fix that problem.