Digiday+ Member Article

As a TV advertising joint venture owned by Charter, Comcast and Cox, NCC Media generated $2 billion in revenue last year from selling ads on TV. This year the company is looking to grow that figure by also selling ads online.

NCC Media has been able to use its parent companies’ subscriber data to target addressable TV ads to 45 million households in the U.S. Now the company is using that data to purchase digital ads programmatically for advertisers and target those ads at the household level so that advertisers’ digital campaigns can be coordinated with their addressable TV campaigns.

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