Managing how frequently someone is shown a brand’s ad is an issue that has dogged advertisers on traditional TV for years. Now, it’s followed them to the connected TV market, where it’s proving to be much more complicated to solve.

“I think it’s getting more attention in CTV [because] more dollars are going there. Advertisers are paying more attention to that space right now since it’s nascent and there’s still a lot being worked through,” said Manny Hernandez, vp and head of display activation at Essence.

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