Quiz: Match the manifesto to the ad agency

Sometimes what an advertising agency does looks confusing.

Media and creative shops usually post their manifesto, a clear declaration of their purpose and business, in the “What We Do” or “About” section on their company website. But when freelance journalist Harry Wallop went to agency AKQA’s website in hoping to figure out what it does, he simply couldn’t understand the description.

“I genuinely don’t know,” he wrote on Twitter. “And can’t find anything on its site to elucidate me.”

Wallop is not alone. This reporter also found a few agency manifestos from company websites that walk the line between being specific and vague. Can you match them to the corresponding shop? Take the quiz and see answers below.

More in Marketing

Some creators say brands are delaying their holiday deals later than ever this year

After front-loading budgets in the first half of the year, brands strike last-minute deals with creators ahead of the holiday shopping season.

Agency new business crunch now permanent, say execs

Agencies report unreasonable deadlines and time commitments from clients are becoming more common, while new research reveals marketer and agency despair at pitch process.

How one Midwestern department stores sees itself as a ‘hidden gem’ for ‘Instagram brands’

Iowa-based Von Maur considers itself an underdog among department stores. But the retailer says it has unique qualities that are attracting hip brands like Dagne Dover, Ana Luisa and Lulus.