Sometimes what an advertising agency does looks confusing.
Media and creative shops usually post their manifesto, a clear declaration of their purpose and business, in the “What We Do” or “About” section on their company website. But when freelance journalist Harry Wallop went to agency AKQA’s website in hoping to figure out what it does, he simply couldn’t understand the description.
This is the 'what we do' section of a company's website. What the hell do they actually do?? pic.twitter.com/jYnu9pKjA3
— Harry Wallop (@hwallop) February 21, 2017
“I genuinely don’t know,” he wrote on Twitter. “And can’t find anything on its site to elucidate me.”
Wallop is not alone. This reporter also found a few agency manifestos from company websites that walk the line between being specific and vague. Can you match them to the corresponding shop? Take the quiz and see answers below.
More in Marketing
TikTok courts CMOs with first-ever Collective, as it targets bigger budgets
In its first CMO-focused event in the U.K. TikTok showcased how easy it is for brands to create content. The event is only part of the platform’s sharper 2026 commercial strategy: targeting larger, long-term ad budgets, courting independent agencies, and positioning itself as a serious competitor to Meta in 2026.
Amid competition for sponsors, top sports clubs are investing in social media operations
Sponsors used to want hospitality access and pitch-side banners. Now they want access to a club’s social following.
Rising gas prices could be the straw that breaks consumer spending
The rising fuel costs have experts predicting a rapid ripple effect on the U.S. retail industry.