Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Sometimes what an advertising agency does looks confusing.
Media and creative shops usually post their manifesto, a clear declaration of their purpose and business, in the “What We Do” or “About” section on their company website. But when freelance journalist Harry Wallop went to agency AKQA’s website in hoping to figure out what it does, he simply couldn’t understand the description.
This is the 'what we do' section of a company's website. What the hell do they actually do?? pic.twitter.com/jYnu9pKjA3
— Harry Wallop (@hwallop) February 21, 2017
“I genuinely don’t know,” he wrote on Twitter. “And can’t find anything on its site to elucidate me.”
Wallop is not alone. This reporter also found a few agency manifestos from company websites that walk the line between being specific and vague. Can you match them to the corresponding shop? Take the quiz and see answers below.
More in Marketing
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.