Sometimes what an advertising agency does looks confusing.
Media and creative shops usually post their manifesto, a clear declaration of their purpose and business, in the “What We Do” or “About” section on their company website. But when freelance journalist Harry Wallop went to agency AKQA’s website in hoping to figure out what it does, he simply couldn’t understand the description.
This is the 'what we do' section of a company's website. What the hell do they actually do?? pic.twitter.com/jYnu9pKjA3
— Harry Wallop (@hwallop) February 21, 2017
“I genuinely don’t know,” he wrote on Twitter. “And can’t find anything on its site to elucidate me.”
Wallop is not alone. This reporter also found a few agency manifestos from company websites that walk the line between being specific and vague. Can you match them to the corresponding shop? Take the quiz and see answers below.
More in Marketing
After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
TikTok’s ownership drama has echoes of X (formerly Twitter), but ad performance has kept marketers for fleeing—for now.
‘There’s no room for purists’: Generative AI is altering the agency junior talent search
AI is altering agency business models. It’s altering the skills they’re hiring for and where they’re hiring them from, too.
For platforms, here’s what’s not going to happen in 2026
Rather than the traditional platform predictions, this is a list of what Digiday believes won’t happen next year.