for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Sometimes what an advertising agency does looks confusing.
Media and creative shops usually post their manifesto, a clear declaration of their purpose and business, in the “What We Do” or “About” section on their company website. But when freelance journalist Harry Wallop went to agency AKQA’s website in hoping to figure out what it does, he simply couldn’t understand the description.
This is the 'what we do' section of a company's website. What the hell do they actually do?? pic.twitter.com/jYnu9pKjA3
— Harry Wallop (@hwallop) February 21, 2017
“I genuinely don’t know,” he wrote on Twitter. “And can’t find anything on its site to elucidate me.”
Wallop is not alone. This reporter also found a few agency manifestos from company websites that walk the line between being specific and vague. Can you match them to the corresponding shop? Take the quiz and see answers below.
More in Marketing
Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt
The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.
OpenAI builds tool to track whether ChatGPT ads convert
The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.
Agencies compete for SEO talent as client demand for zero-click expertise surges
Media agencies across the industry are hoping to attract top organic search execs given how hot AI search is at the moment.