Join us Sept. 14-16 in Miami to connect with top publishing leaders
Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base.
Can you pass it? Answers below.
1. The DMP acronym means …
a. Demand Management Platform
b. Data Management Platform
c. Digital Monetization Platform
2. A trading desk is a piece of software.
a. True
b. False
3. Cookies do not work on the mobile web on your smartphone.
a. False
b. True
4. Programmatic can be applicable to audio, TV and digital out of home.
a. True
b. False
5. Cookies can contain images.
a. True
b. False
6. With the header bidding technique, the information about the ad space available for the bid is called after the HTML page is loaded.
a. False
b. True
7. RTB is based on a which type of auction model:
a. French auction
b. Reserve auction
c. Dutch Auction
d. Vickrey auction
8. DCO (Dynamic Creative Optimization) can work on videos.
a. False
b. True
9. The IAB ad viewability criteria for desktop display is: “at least 25% of the pixels in view for at least 1 second”.
a. True
b. False
Answers:
More in Marketing
Ace Hardware adds weather-triggered programmatic ads to retail media strategy
Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.
How every major platform pays creators
Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.
Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.