Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base.
Can you pass it? Answers below.
1. The DMP acronym means …
a. Demand Management Platform
b. Data Management Platform
c. Digital Monetization Platform
2. A trading desk is a piece of software.
a. True
b. False
3. Cookies do not work on the mobile web on your smartphone.
a. False
b. True
4. Programmatic can be applicable to audio, TV and digital out of home.
a. True
b. False
5. Cookies can contain images.
a. True
b. False
6. With the header bidding technique, the information about the ad space available for the bid is called after the HTML page is loaded.
a. False
b. True
7. RTB is based on a which type of auction model:
a. French auction
b. Reserve auction
c. Dutch Auction
d. Vickrey auction
8. DCO (Dynamic Creative Optimization) can work on videos.
a. False
b. True
9. The IAB ad viewability criteria for desktop display is: “at least 25% of the pixels in view for at least 1 second”.
a. True
b. False
Answers:
More in Marketing
Ruggable’s new ad spend strategy shifts focus to ShopMy creators
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
Future of Marketing Briefing: The holdcos long, awkward courtship of the C-suite
What holdcos risk when they go over the CMO’s head.
Brands turn to content series and Jimi Hendrix to improve AI search performance
Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search answers. It’s part of a greater pattern.