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Marketing
The Creator Economy
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
April 2, 2025
Marketing on Platforms
Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
April 2, 2025
The Creator Economy
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
April 2, 2025
Member Exclusive
Digiday+ Research: Amazon gets an even stronger hold over retail media
April 1, 2025
Marketing on Platforms
Marketers are calmer about TikTok’s future in the U.S. — even as its ads team thins out
April 1, 2025
Member Exclusive
Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty
April 1, 2025
Retail Revolution
How smaller retail media networks are stepping out from the shadow of Amazon and Walmart
March 31, 2025
Member Exclusive
Media Buying Briefing: Auto marketers aren’t slowing ad spend in face of tariff tension
March 31, 2025
Marketing on Platforms
Ad-free platform Substack isn’t ruling out ads after all
March 31, 2025
Advertising around Politics
‘They’re like Switzerland’: Brands walk tightrope between authenticity and political backlash
March 28, 2025
The Creator Economy
Some B2B marketers are banking on their own employees to create content for their brands
March 27, 2025
Marketing in Sports
Athlete creators have become must-have partners for brands at March Madness
March 27, 2025
Generative AI
Advertisers are starting to walk away from platforms’ AI solutions that once promised them everything
March 26, 2025
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