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Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
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Special Projects
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Marketing
The Confessions
‘You don’t want to be discounting so much’: Confessions of a media buyer on the challenges of an extended Black Friday Cyber Monday
November 27, 2024
Google on Trial
Google uses search remedies trial to subpoena OpenAI, Perplexity and Microsoft over their generative AI efforts
November 27, 2024
Member Exclusive
Digiday+ Research: For startup CPG brands, in-person brand activations bring much-needed exposure
November 26, 2024
Member Exclusive
Marketing Briefing: How co-branding became ‘a key piece’ of how marketers plan their year
November 26, 2024
The Creator Economy
TikTok quietly tests product links in posts as it looks to boost its reputation for shopping
November 25, 2024
Retail Revolution
Ad buyers double down on Walmart’s retail media business as it steps out of Amazon’s shadow
November 25, 2024
Gaming & Esports
Why Netflix is using a Roblox world to promote “Cobra Kai” and other releases
November 25, 2024
The Sports Marketing Playbook
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
November 22, 2024
Gaming & Esports
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
November 22, 2024
Gaming & Esports
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
November 21, 2024
Brands in Culture
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
November 21, 2024
Business of TV
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
November 20, 2024
Marketing on Platforms
Bluesky uncovered: separating myth from reality in its post-election surge
November 20, 2024
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