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As WPP’s Cindy Rose marks a year as CEO, turnaround is underway but far from certain
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Marketing
Life Beyond the Cookie
Google’s latest Chrome update leaves third-party cookie phase-out as unclear as ever
January 29, 2025
The Creator Economy
The TikTok ban is reshaping creator recruitment and agency best practices on social media
January 29, 2025
Life Beyond the Cookie
What happened to the post-cookie era, with IAB Tech Lab’s Anthony Katsur
January 28, 2025
Member Exclusive
Marketing Briefing: Why DE&I becoming a flash point is part of ‘politicization of everything’
January 28, 2025
The Creator Economy
Marketers are rewriting the brand safety playbook for content creators in 2025
January 28, 2025
Marketing on Platforms
Marketing in limbo: the long shadow of TikTok’s turbulence
January 27, 2025
Retail Revolution
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
January 27, 2025
Member Exclusive
Digiday+ Research: Marketers expect bigger budgets in 2025, with an eye on investing more in influencers
January 24, 2025
The Creator Economy
Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
January 24, 2025
Brands in Culture
Why the Sundance Film Festival is becoming more important for marketers
January 24, 2025
Gaming & Esports
The TikTok outage caused TikTok Shop sales to spike, not sink
January 23, 2025
Evolving Agencies
Havas acquires sports marketing agency in first deal following stock exchange debut
January 23, 2025
Retail Revolution
Retail chain WHSmith brings first airport ad network into the specialty retail media race
January 22, 2025
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