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Marketing

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    No longer a one-off: How pop-ups became part of retailers’ core strategy

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    How YouTube handled its brand-safety crisis

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    In battle against Amazon, high-end photography is a difference maker

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    How independent digital agency Cramer-Krasselt built its trading desk

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    German supermarket Lidl consolidates media buying into independent ad tech

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    Marketing on Platforms

    ‘More of a blip’: Boycotting brands are back on YouTube

    June 13, 2017
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