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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
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Marketing
Generative AI
Retail leaders at Target, Lowe’s and more on the AI investments they’re plotting for 2026
January 12, 2026
Marketing in Sports
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
January 12, 2026
Life Beyond the Cookie
Inside the brand and agency scramble for first-party data in the AI era
January 9, 2026
Retail Media Rewritten
Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
January 9, 2026
The 2026 Notebook
What does media spend look like for 2026? It could be worse — and it might be
January 8, 2026
Member Exclusive
Pitch deck: How Amazon is emerging as the proof layer for TV spend
January 8, 2026
Navigating Economic Instability
Here are the 2025 brand winners and losers of tariffs
January 8, 2026
The 2026 Notebook
OpenAI’s countdown: monetization, ads, and a Google-shaped threat
January 7, 2026
The 2026 Notebook
Crisis, culture and costs: The new reality of the modern CMO
January 7, 2026
Member Exclusive
Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
January 7, 2026
Generative AI
‘The year where the dust settles’: Digiday editors share 2026 predictions
January 6, 2026
The Creator Economy
Why MrBeast’s search for a head of viral marketing matters to marketers
January 6, 2026
Evolving Agencies
‘This is what the future will look like’: Accenture Song has moved upstream of advertising
January 6, 2026
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