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Nike versus Adidas: Who’s winning the World Cup’s brand head to head?
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Marketing
Marketing on Platforms
X’s advertiser base is beginning to resemble its pre-Musk era
June 1, 2026
The Business of AI
Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
May 29, 2026
Marketing on Platforms
OpenAI turns on cost-per-action ads inside ChatGPT
May 28, 2026
The Sports Marketing Playbook
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
May 27, 2026
Marketing on Platforms
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
May 27, 2026
Brands in Culture
The AI paradox: Marketers trust AI to buy media, not build brands
May 27, 2026
Marketing on Platforms
As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed
May 26, 2026
Zero-click Future
Google’s latest commerce moves deepen the battle over agentic shopping
May 25, 2026
Retail Media Rewritten
TikTok Shop says sales from U.S. small businesses climbed 66% in 2025
May 22, 2026
Navigating Economic Instability
Walmart warns it may have to raise prices due to fuel costs
May 22, 2026
Marketing on Platforms
OpenAI gives ChatGPT ads a visual upgrade
May 21, 2026
The Business of AI
‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
May 21, 2026
The Business of AI
Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge
May 20, 2026
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