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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
SECURE YOUR SEAT
Marketing
The Creator Economy
How Smucker’s cut fraudulent views on its influencer content by 98 percent
January 17, 2018
Marketing on Platforms
How Kiehl’s is using text messages and AI to keep customers loyal
January 17, 2018
The Creator Economy
Chasing scale, Instagram influencer networks cut corners
January 16, 2018
The Confessions
‘We get audience data at virtually no cost’: Confessions of a programmatic ad buyer
January 16, 2018
Marketing
Why bitcoin is not taking off as a payment method
January 16, 2018
Glossy
Live from NRF: How Rent the Runway’s Unlimited subscription model changed its in-store strategy
January 16, 2018
Marketing on Platforms
Advertisers see merits of the Facebook algorithm change
January 16, 2018
Agency Culture
Cash-strapped young ad agency staffers moonlight as Uber drivers to make ends meet
January 15, 2018
Glossy
Inside the on-demand designer production process that could replace see-now-buy-now
January 15, 2018
The Programmatic Marketer
‘Programmatic is a relatively dumb system’: IBM wants to use blockchain to clean up media
January 15, 2018
Marketing on Platforms
Financial institutions have a growing interest in influencer marketing
January 15, 2018
Digiday @ CES
Google vs. Amazon, Facebook Watch and a blackout: What we learned from CES 2018
January 12, 2018
Marketing
Clients are ‘running before walking’: Confessions of an agency exec on Amazon’s media business
January 12, 2018
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