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SHAPING WHAT’S NEXT IN MEDIA
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Marketing
Retail Revolution
Inside TripAdvisor’s pitch to media buyers
December 6, 2019
The Confessions
‘It’s tougher for media buyers to get wins’: Confessions of a DTC media buyer on the consequences of rising CPAs
December 5, 2019
Member Exclusive
The Rundown: How Pinterest is the Disney World of platforms
December 5, 2019
Member Exclusive
Ad buyers are wary of advertising becoming a casualty of the streaming wars
December 4, 2019
WTF Series
WTF is CCPA’s service provider designation?
December 4, 2019
Data Regulation
GroupM anticipates slower ad growth in 2020
December 3, 2019
Marketing on Platforms
Advertisers applaud Facebook’s publisher whitelists
December 3, 2019
The Confessions
‘Facebook support is like going to the DMV’: Confessions of a frustrated media buyer
December 2, 2019
Brands in Culture
‘More likely to convert’: Why digital-only phone carrier Visible is leaning into experiential marketing
November 27, 2019
The Programmatic Marketer
‘We wanted to take control’: Inside Sony Pictures Entertainment’s in-house strategy
November 25, 2019
Brands in Culture
How Wix uses ‘time to return on investment’ to guide its marketing
November 22, 2019
Marketing on Platforms
Facebook is addressing ad buyer frustration with new ads-status tool
November 21, 2019
Member Exclusive
The Rundown: DTC companies are relying less on digital ads
November 21, 2019
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