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Marketing
Member Exclusive
The future of toy stores isn’t in selling you toys
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40% of marketers and retailers expect layoffs due to the coronavirus
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Mall rats: Gen Z shoppers are rerouting the future of physical retail
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‘Your communities want to hear from you more than ever’: How SAP CMO Alicia Tillman is leading through the coronavirus crisis
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Marketing on Platforms
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March 25, 2020
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After hitting pause on ad spending, advertisers figure out how to proceed
March 25, 2020
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Play inside: Sports brands like Nike pivot to encourage social distancing
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What comes next: Lessons from Italy
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The new athletes: Professional esports players are becoming style icons
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‘Everyone is hitting the pause button’: With sports on hold, advertisers grapple with whether coronavirus is a force majeure event
March 23, 2020
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