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Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
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Marketing
Marketing on Platforms
Why a pet insurance brand pivoted to earned media for brand awareness during the pandemic
June 4, 2021
Brands in Culture
As Sweetgreen expands to new locations, the fast-casual chain is using OOH, community marketing to ‘generate trials’
June 4, 2021
Member Exclusive
Programmatic Marketing Summit Recap: Marketers brace for more unknowns amid industry-wide identity shifts
June 3, 2021
Equality and Opportunity
‘Only the beginning’: GroupM multicultural president Gonzalo del Fa on agency’s pledge to commit 2% of ad dollars to Black-owned media
June 2, 2021
Marketing on Platforms
Cheat Sheet: Twitter rolls out Fleet ads, testing full-screen advertising
June 1, 2021
Future of Work
‘My mental abilities are impaired by work’: Disparity between bosses and staffers on mental wellness intensify
June 1, 2021
Member Exclusive
Marketing Briefing: ‘Ask for Austin, ask for Miami’: As marketers lean into OOH with people out and about, hot locations are changing
June 1, 2021
Marketing
Google’s new approach to attributing ads across its vast platform flies in face of antitrust pressure
June 1, 2021
Life Beyond the Cookie
Amid post-cookie confusion, Amazon plans to launch an identifier of its own
June 1, 2021
Member Exclusive
Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’
May 31, 2021
Agency Culture
After a decade of being othered, here’s why this publicist started an agency for ‘misfits’
May 31, 2021
Member Exclusive
Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’
May 31, 2021
Equality and Opportunity
‘Build a model’: With a new initiative Pronghorn, two Black spirits execs aim to make the industry more inclusive and diverse
May 28, 2021
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