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Special Projects
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Marketing
Marketing on Platforms
How Northwestern Mutual’s focus on women changed its media mix
July 9, 2019
Marketing on Platforms
TikTok’s mounting privacy issues are unlikely to hurt its ad business
July 8, 2019
Agency Culture
‘No tangible outcome’: Marketers are ghosting agencies
July 8, 2019
Modern Retail
As paid marketing costs rise, DTC brands are shifting attention to PR
July 8, 2019
Retail Revolution
‘Modernized vintage’: What comes next for the resale market
July 3, 2019
The Confessions
Confessions of a multicultural agency exec: ‘You can’t define a group of people by data’
July 3, 2019
Marketing on Platforms
How Wix.com is using LinkedIn to target designers, engineers and agencies
July 2, 2019
Retail Revolution
How DTC brands are approaching attribution
July 2, 2019
Marketing on Platforms
‘Focusing on pain points’: LinkedIn adds more ad-targeting options
July 1, 2019
Retail Revolution
ThirdLove says 41% of its customers have signed up for its loyalty program
July 1, 2019
Retail Revolution
Why DTC mattress brand Purple is spending more money on TV
July 1, 2019
Marketing on Platforms
YouTube’s pushing augmented-reality ads
June 28, 2019
Member Exclusive
Confessions of an agency exec who works with DTC brands: They deny our existence
June 28, 2019
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