Remote work is causing anxiety levels to spike: Here’s what creative bosses are doing about it

The spike in anxious employees has not gone unnoticed by creative agencies, which are on a mission to de-stress their workforce even as remote work remains a given. 

“We really live in an age of employee empowerment — employees have more control and more say over when, how and where they work than ever in the past, and what we wanted to do was really embrace that,” said Rob Lambrechts, chief creative officer at San Francisco-based Pereira O’Dell, whose clients include Mini and Corona. “It’s about talent first, location second.”

To help manage its employees’ mental health, the agency’s leadership has encouraged its people to take actions like scheduling a half-hour in the middle of the day to simply get away from their desks and take a walk outside, or plan a virtual meet-up with a coworker that isn’t necessarily about work but, rather, is just a conversation — like the ones we used to have around the water cooler. Also, from 11 a.m. till 1 p.m. in the afternoon, Lambrechts noted that his company has instituted something it calls “The Creative Block,” a time when people can work in peace without having to worry about the tedium of Zoom calls and such. 

Patrick Godfrey, founder and co-CEO of San Francisco’s Godfrey Dadich Partners, believes making sure your people are as secure as they can be should be a priority of any creative enterprise. “It’s not much of a leap to understand that happier, more fulfilled people do better work,” said Godfrey, whose firm is known for its work for accounts like Nike and Lyft. “I grew up in the generation where you were supposed to be so grateful for your job that you pulled regular all-nighters to prove your worth — all to try to win a toothpaste account. Bravado was used to mask the toxicity, but let’s call it what it was: abusive.”

Over the past year and a half, the agency’s management came to understand that there are human limits, as it started to lose employees — “not to exciting new opportunities but to simply ‘do something else,’” Godfrey said. “That,” he said, “had never happened before.” That’s when the company instituted “Focus Fridays,” providing the opportunity to step away from screens, reflect and take a breath. What started as a monthly event proved to be such a success that it was expanded to weekly. 

The Brooklyn agency Big Spaceship, which has done work for Starbucks and JetBlue, has implemented quarterly mental health days where business is put on hold and employees are encouraged to spend time outside. It also hosts guided meditations and virtual yoga classes. “Giving employees this space allows them to take intentional time for themselves which in turn enables them to bring their best selves to work,” said Kristin Daversa, svp of people and culture. 

To blunt the effects of nonstop video meetings, independent creative agency Young & Laramore in Indianapolis has instituted quiet hours on Tuesday mornings — no meetings, no expectation to answer communications. And it now ends each week at 3 p.m. on Friday. After the office reopens, Tuesdays and Fridays will be optional remote workdays, said Tom Denari, president and chief strategy officer of the agency, whose clients include Steak ‘n Shake and Merrell.

Doing its part to reduce anxiety due to remote work, New York media buying agency Good Apple, which has done work for brands like Birchbox and Todd Snyder, has organized several in-person events, including a “new hire day” that allowed its newest employees to spend time together in person. Other activities include virtual happy hours, outdoor dinners and a companywide retreat, said Izzy Blach, chief happiness officer.

Such events, she said, “allowed our team to disconnect, bond and celebrate each other and the agency’s growth over the past year despite pandemic challenges.”