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Marketers cautiously resume TikTok spending after shutdown, while some continue enacting ban measures
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Special Projects
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Marketing
Marketing on Platforms
‘A different language’: Why venturing into meme-based marketing can be risky for brands
August 28, 2020
Evolving Agencies
‘Necessary to attract talent’: How agencies are managing employees’ requests to move to different states
August 26, 2020
The Confessions
‘The dollar amount isn’t worth the mental toll’: Confessions of a media buyer on the pressure to keep performance up amid the pandemic
August 25, 2020
Marketing on Platforms
Microsoft’s hands-off handling of LinkedIn offers model for potential TikTok acquisition
August 24, 2020
Member Exclusive
‘Power dynamics’: Why the return to offices is more nuanced than it seems for agencies and their employees
August 24, 2020
Future of Work
‘Urgent need’: How agencies are deploying diversity and inclusion execs, forming new councils to create more equitable companies
August 21, 2020
Member Exclusive
By being too customer-obsessed, DTC startups are failing their retail employees
August 21, 2020
Future of Work
‘They need to model empathy’: Agency workers prepare for the start to a most unusual school year
August 18, 2020
Member Exclusive
A domino effect: How USPS delays may hurt e-commerce startups
August 14, 2020
The Confessions
‘I’m worried about my job’: Confessions of a stressed out ACD on homeschooling his son and working from home
August 13, 2020
Marketing on Platforms
‘No one is rushing to commit Q4 budgets’: With its future in the U.S. increasingly uncertain, media buyers are holding back spending on TikTok
August 12, 2020
Member Exclusive
‘Like being conned’: Agency employees say that fake job listings are making the already difficult job market even harder
August 10, 2020
WTF Series
WTF is redirect tracking?
August 10, 2020
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