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Special Projects
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Marketing
Brands in Culture
‘Help create experiences’: Anheuser-Busch vp of beyond beer on finding new ways to grow brands
December 23, 2020
The Confessions
‘There’s a lot of posturing’: Confessions of a Black copywriter on agencies’ sluggish response to fix diversity, equity and inclusion
December 22, 2020
Equality and Opportunity
‘No one fix’: Giant Spoon’s new diverse audience marketing vp Kenny Mac on working with brands to improve diversity and inclusion
December 17, 2020
Future of Work
The CMO as therapist: Marketing chiefs take on more intimate workplace role in pandemic
December 15, 2020
Member Exclusive
‘Shift to digital’: Changes to the business marketers and agency execs expect to continue long after 2020
December 15, 2020
Marketing on Platforms
‘The biggest conversation I’m having’: Media buyers say advertisers are actively pushing to diversify away from Facebook
December 14, 2020
Member Exclusive
A cautionary tale: What the FTC’s attempt to block P&G’s Billie acquisition means for CPG startups
December 11, 2020
Brands in Culture
‘They bring people into the brand’: Grey Goose vp Martin de Dreuille on influencers and testing QR codes
December 10, 2020
Member Exclusive
‘Impossible to say’: Marketers struggle with logistics and divining what Super Bowl ad themes will click with consumers
December 8, 2020
Brands in Culture
‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
December 7, 2020
Retail Revolution
‘Hard time understanding what sets them apart’: As retail media grows rapidly, advertisers are uncertain where to spend
December 7, 2020
Member Exclusive
DTC brands are preparing for nightmare holiday shipping delays and out of stocks
December 4, 2020
Marketing
‘Find operational efficiencies’: Nokia’s handset marketers adopt hybrid model in pursuit of smartphone marketshare
December 3, 2020
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