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Marketing
Marketing on Platforms
Google-Meta duopoly continues to creak in their ‘heightened maturity’ as Amazon, Apple ascend
February 3, 2023
Experimental Channels
Why advertisers are still making space for experimental budgets even with economic uncertainty
February 3, 2023
Beyond Ads
Marketers move beyond the basics of ChatGPT with new tools
February 3, 2023
Gaming & Esports
How the recession could impact brands’ metaverse spending
February 3, 2023
Marketing on Platforms
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
February 3, 2023
Marketing on Platforms
Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels
February 2, 2023
Gaming & Esports
How EA plans to compete with Fortnite and Roblox in the metaverse
February 2, 2023
The Programmatic Marketer
‘A shift in the marketplace’: Media agencies’ influence over programmatic is growing
February 2, 2023
Marketing on Platforms
In the platforms’ arms race for creators, YouTube Shorts splashes the cash
February 1, 2023
Brands in Culture
Brands extend inclusive marketing efforts beyond Black History Month
February 1, 2023
Marketing on Platforms
Snapchat’s pitch to advertisers is starting to feel as ephemeral as its content — and its Q4 results prove it
February 1, 2023
The Creator Economy
Marketers seek agency-of-record relationships with influencer agencies as influencer marketing matures
January 31, 2023
Gaming & Esports
Why acquisitions could be the inevitable future for embattled in-game ad companies
January 31, 2023
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