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Marketing
Member Exclusive
Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
May 10, 2021
The Programmatic Marketer
COVID-19 scam ads decline, but AI systems risk catching legitimate vaccine messages in their traps
May 10, 2021
Future of Work
Influencers are creating million-dollar incomes selling their expertise via online courses
May 7, 2021
Brands in Culture
‘Pretty dramatic shifts’: 1-800 Contacts CMO on the changing media landscape amid privacy changes and a return of normalcy
May 7, 2021
Brands in Culture
‘Return of travel depends on their success’: How marketers are promoting tourism as Covid vaccination ramps up
May 7, 2021
Retail Revolution
Archery brand goes on first-party data expedition, but Google scores, too
May 7, 2021
The Creator Economy
‘Boomer spring break’: Alaska Airlines is creating its own hype house for boomer influencers
May 6, 2021
Content & Commerce
Cheat sheet: Etsy beats earnings, turns focus to adding more revenue sources
May 6, 2021
The Programmatic Marketer
‘An early red flag’: Mobile ad industry grapples with early uncertainties from Apple’s tracking crackdown
May 5, 2021
Agency Culture
‘Culture is our number one export’: How an Atlanta-based marketing collective is pushing for tangible diversity gains
May 5, 2021
Privacy
‘Inflection point’: Microsoft’s GM of Global Advertising Business on privacy, ad business growth
May 4, 2021
Marketing
Facebook is ‘not a researchers-friendly space’ say academics encountering roadblocks to analyzing its 2020 election ad data
May 4, 2021
Member Exclusive
Marketing Briefing: Marketers message around slowly returning to normalcy this summer after ‘the collective experiences we’ve lost’
May 4, 2021
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