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Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
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Marketing
Gaming & Esports
Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up
October 3, 2022
Experimental Channels
As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
September 30, 2022
Gaming & Esports
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
September 30, 2022
Retail Revolution
How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes
September 30, 2022
The Creator Economy
What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show
September 30, 2022
The Programmatic Marketer
Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic
September 29, 2022
Beyond Ads
This charging company wants to reach electric vehicle drivers with digital displays
September 29, 2022
Marketing on Platforms
TikTok claims to clean up its feeds as it increases the removal of fake accounts, ads and pre-teen users
September 29, 2022
Member Exclusive
Digiday+ Research: Brands and agencies agree they are confident in Google, but differ on ad spend
September 29, 2022
Life Beyond the Cookie
Tech firm touts new way to generate first-party data for agencies, publishers without privacy-compliance issues
September 29, 2022
Member Exclusive
Future of TV Briefing: TV advertisers have cut back on this year’s upfront deals
September 28, 2022
Marketing on Platforms
Why a DTC jewelry company is placing its bets on organic growth via TikTok
September 28, 2022
Marketing on Platforms
‘Harder to dispute’: Ebiquity CEO on why advertisers are slowing spending in the Google-Facebook duopoly
September 28, 2022
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