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TikTok’s confirmed U.S. deal still leaves unanswered questions
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Marketing
Generative AI
Agencies are racing to offer zero-click analysis tools, but monetizing them isn’t easy
November 17, 2025
The Creator Economy
Influencer partnerships expand, though unevenly across the creator economy
November 17, 2025
Navigating Economic Instability
Walmart, Target, Kroger swap name brands for private labels in Thanksgiving meal deals
November 14, 2025
Zero-click Future
Amid search wars, Google touts YouTube, display inventory to advertisers
November 14, 2025
Member Exclusive
Future of Marketing Briefing: The agentic turn inside programmatic advertising
November 14, 2025
AI Revenue Generation
For the agentic-curious: WTF is the Agentic RTB Framework?
November 13, 2025
The Creator Economy
Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive
November 13, 2025
Evolving Agencies
As industry layoffs become the ‘new normal’, so does fear of AI’s impact on adland’s job market
November 13, 2025
Brands in Culture
How Delish’s Joanna Saltz built a sizzling brand and hot career in a fickle industry
November 12, 2025
Marketing on Platforms
Buyers aren’t exactly won over by Netflix’s new monthly active viewers (MAV) metric
November 12, 2025
AI Revenue Generation
Where agencies add value in Amazon’s AI agent-led ad system
November 12, 2025
The Programmatic Marketer
Amazon rebuilds its ad machine for the mass market
November 11, 2025
Member Exclusive
Ad Tech Briefing: AppLovin’s AI-fueled surge and The Trade Desk’s stumble show where investors are placing their bets
November 11, 2025
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